Asics becomes new sponsor of the Los Angeles Marathon

His footwear is one of the most chosen by the runners of the world for its technology, comfort and performance. Continuing its positioning work within the running, Asics becomes official partner of footwear and clothing in the Los Angeles Marathon as of the 2020 edition. This agreement includes an important brand integration, activations of events on the site and in the store, digital and social content, transmission integrations and online retail promotions. Within the agreement, extends the commitment of the Japanese brand in the Pasadena Half Marathon (iconic neighborhood of the US city).

ASICS is making significant investments in 2019 to ensure it regains the state of the industry, including execution-focused activations and updates to its list of athletes; the latest signing of multi-year sponsorship agreements with female distance runners such as Emma Bates and Allie Kieffer. "ASICS is back and more focused than ever to drive the brand as we develop on the basis on which we were created: performance in operation. We are honored to have this opportunity once again and look forward to reconnecting with our main audience to bring the West Coast community together to celebrate this great sport, "said Koichiro Kodama, CEO of ASICS North America.

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