Adidas stands out among technical sponsors for the 2026 World Cup

Brands Apr 7, 2026 10

With the group stage 100% confirmed, we review the brands dressing the national teams participating in the grand tournament.

The "Three Stripes" brand outfits 14 of the 48 countries, nearly 30% of the total. Notable teams include Argentina, Spain, Mexico, Germany, and Colombia.

With 12 out of 48, Nike sits in second place. The Swoosh brand dresses six group seeds (Canada, Brazil, United States, Netherlands, France, and England).

In third place is Puma with ten national teams, half of which are African: Morocco, Senegal, Ghana, Ivory Coast, and Egypt.

Another 10 brands represent the remaining countries: Kelme (Bosnia and Jordan), Jako (Iraq), Umbro (DR Congo), Kappa (Tunisia), Marathon (Ecuador), Reebok (Panama), 7Saber (Uzbekistan), Capelli (Cape Verde), Saeta (Haiti), and Merooj (Iran).