What is Bologna FC’s new initiative about?

What is Bologna FC’s new initiative about?

Macron, the club’s technical sponsor, and the Italian government have launched this innovation, gifting an official team jersey to every newborn in the city.

The initiative aims to strengthen the club’s bond with its fans and the local community, building a connection from day one.

Let’s remember that Macron has been Bologna FC 1909’s technical sponsor since 2001.