The magazine Panenka presents the solidarity campaign "The strongest smocks"
The specialists have affirmed that the state of mind is the main motor to help to recover of a disease but the hard treatments; Hospital hours and uncertainty are the toughest rivals to overcome. Under this premise, the sports magazine Panenka, together with different hospitals in Spain, decided to launch the campaign "Las Batas más fuertes", a solidarity initiative for children who are hospitalized to have a more pleasant and short stay wore a typical hospital gown but made with the design of the shirt of your team and favorite player. "Hospitalized children play a very difficult game every day, but if they wear their team's shirt, instead of the boring green dressing gown, their mood can improve, making them feel stronger," she says. Magazine.
"The original idea came to our ears thanks to the proposal of three creatives, Diego Lauton, Irene Labat and Fede Botella, founders of the collective We are Xuxa." From the first moment we understood that in Panenka we were obliged to contribute to making such an initiative a reality We started, "concluded the monthly magazine. In the first phase of the project they made some first gowns in a workshop in Madrid and delivered them to the San Rafael Hospital, where the video of the campaign was recorded.
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