
Mercado Libre celebrates Franco Colapinto’s return with a new campaign
The official sponsor of the driver launched "Vuelve Franco, Volvimos Todos" ("Franco Returns, We All Return"), marking his official debut with BWT Alpine Team at the Imola Grand Prix.
The ad, which will run on digital channels, traditional media, and online TV, shows Colapinto receiving a helmet through Mercado Libre for his next race.
The company has sponsored Franco Colapinto since 2024, first through Williams Racing and now with a partnership with BWT Alpine Team.