LaLiga joins the leading company in quality food at home
Food and football is a unique combination where values and culture of each region can be found. Spain is characterized by its author's cuisine, its recipes of yesteryear and of course, the best players in the world, that's why this collaboration agreement between Deliveroo and LaLiga is created. The leading quality food delivery company will be one of the official sponsors of LaLiga Santander and LaLiga 1l2l3 during the 2019/2020 season. Gustavo García Brusilovsky, general director of Deliveroo Spain, and Javier Tebas, president of LaLiga, have signed this alliance that responds to a series of shared attributes that unite the two institutions: the passion for what they do, the ability to generate shared emotion and the great weight that football and food have as distinctive elements of Spanish culture.
With this agreement, both brands intend to make visible and promote the tradition that prevails in Spain to order food at home while enjoying football at home. The alliance will give users the possibility of obtaining discounts in Deliveroo on the days they have left, as well as tickets to LaLiga Santander and LaLiga 1l2l3 matches. "We are very satisfied with the agreement we have signed with Deliveroo. With this alliance we are making the entertainment industry even bigger and joining even more football and food, two of the most international aspects we have in Spain and with which our fans enjoy the most, "said Javier Tebas, president of LaLiga.
During the presentation of the agreement, Fernando Sanz (General Director Middle East & North Africa LaLiga) and Fernando Morientes (Emabajador LaLiga) were present to seal a very important link for both parties.
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