Nike becomes the official supplier of UEFA women's football

Nike is steadily continuing its strategy in women's football and, in the context of a very special month, announced an agreement with UEFA to become the official supplier of the Champions League and European Women's Soccer balls until 2021. Despite the fact that objectives are placed in the World Cup of France 2019, the North American multinational does not take his eyes off the European competitions and seeks to become a brand with gender equality. One of the most important curiosities left by this news is that adidas is the official sponsor of UEFA for all male competitions.

"Nike and UEFA share a common ambition: that women's football is aware of its enormous potential, UEFA championships represent the elite of club and international football and, through our unparalleled innovations and our support for women's sport , from the most basic level to the elite, we will develop football for the next generation of players, "said Bert Hoyt, vice president and general manager of Nike for Europe, the Middle East and Africa (EMEA).

The official Nike ball will start shooting at the end of March, when the European club competition resumes from the Quarterfinals. In addition to the Eurocopa 2021, the brand will be present in the European Women's Championship under 17 and under 19 and the European Women's Indoor Soccer 2021. As an official collaborator, Nike will support the five-year UEFA initiative called #WePlayStrong.

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