Google Gemini continues football expansion through PSG partnership
Google Gemini continues football expansion through PSG partnership
Croatia national team announces Adidas partnership
Following a 26-year tenure with Nike, the European side will feature the three-stripes brand as its official technical sponsor.
The key factors behind FIFA’s political infighting and conflict with UEFA
World football’s governing body finds itself embroiled in a major crisis just days after President Gianni Infantino unveiled a proposal to establish FIFA Forward Enterprise (FFE), a dedicated commercial branch created to manage World Cup rights and operations.
Can FIFA privatize the World Cup?
In recent days, football's governing body unveiled a project to create a dedicated entity to manage its commercial events and operations.
Chelsea FC lacks a main shirt sponsor for the fourth consecutive season
The Blues have been navigating a unique sponsorship situation since 2023.
BBVA enters Italian football through Inter Milan partnership
The Spanish bank has become an official sponsor of the Nerazzurri.
Inter Miami announces partnership with Hyundai
The Korean automaker has become an official sponsor of the MLS franchise.
UNO signs its first ambassador in the world of football
The popular card game announced a partnership with Tom Bischof, player for Bayern Munich.
