Adidas and Nike build pre-match buzz for El Clásico with custom boots
Ahead of the marquee clash between FC Barcelona and Real Madrid, the sports apparel giants unveiled footwear innovations for their key signature athletes.
Nike and Adidas on the same shirt? The unique case of Slovan Bratislava
The Slovakian club competing in the UEFA Champions League features a striking visual quirk on its kit involving its main sponsor and technical supplier.
What is IREN? Real Madrid's newest official sponsor
Los Merengues have finalized a major corporate partnership with the Australian tech infrastructure firm.
Adidas signs Vozinha as a brand ambassador
Amid his stint with Colo-Colo, the Cape Verdean goalkeeper has officially become the new face of the German sportswear giant.
Tyler, the Creator to feature on FC Barcelona's jersey for El Clásico
Spotify has unveiled a new activation with the club in collaboration with the American rapper and his lifestyle brand.
AFA announces strategic partnership with BYD
The Chinese electric vehicle manufacturer has become the new Main Sponsor of the Liga Profesional de Fútbol (LPF).
Rosario Central proposes its stadium as a 2030 World Cup host venue
El Canalla officially submitted a bid for the Gigante de Arroyito to host Argentina's inaugural match in the upcoming World Cup.
Thibaut Courtois acquires goalkeeper glove brand from his early career
The Belgian goalkeeper has become the majority shareholder and brand ambassador of REAL Gloves, reconnecting with the company after more than 10 years.
