Carabao will continue sponsoring the English League Cup
The energy drink brand Carabao decided to continue its sponsorship in the English League Cup, which this season was won by Manchester City. The naming rights of the competition will remain in the hands of this company until the season 2021/2022.
This renewal of the agreement will allow Carabao tickets to raffle among the customers of the Thai company that sponsors the tournament that brings together the best English teams. The League Cup is named after the drink energize you since the 2017/2018 season.
"Our sponsorship of the internationally recognized EFL Cup has been a big change for us in the last two years in terms of brand recognition and sales," acknowledged John Luck, Marketing Director of Carabao in the UK.
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Source: La Jugada Financiera