Rooney raises the brand value of DC United

In the middle of this year, the MLS opened the doors to Wayne Rooney. After a return with little relativity to his beloved Everton, the English decided to leave the Premier League to bet on the North American event. Less demanding sport but with a marketing potential at the level of the major leagues, DC United was the destination chosen by the striker.

This bet of Rooney had a very important impact in his first season. Taking DC United to the MLS playoffs, the English striker was key to the team's sporting development and with outstanding plays, his name came back to the forefront of world football. But beyond the sport, the step of the football player for the institution is giving it economic returns.

According to a study by the company GumGum Sports, the impact generated by the presence of Rooney gave DC United a brand value growth unthinkable. The US institution generated about 4.5 million dollars, thanks to the impressions obtained in social networks; television and transmissions of meetings.

"Wayne Rooney is not just a name, but a huge player. The fact that his performance has been so good, gave him a presence in the media. Every time he does something out of the ordinary on the field, the influence and benefit of DC United increases. "

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