Adidas stands out among technical sponsors for the 2026 World Cup
With the group stage 100% confirmed, we review the brands dressing the national teams participating in the grand tournament.
Uber acquired the naming rights of a Brazilian club
The ride-hailing app capitalized on the name coincidence and signed a sponsorship deal with Uberlândia EC of Serie D.
LEGO brings world’s top footballers together for new 2026 World Cup launch
The toy brick brand has introduced exclusive sets featuring Leo Messi, Cristiano Ronaldo, Kylian Mbappé, and Vinícius Jr.
Adidas relaunches iconic 2006 boots
The "Three Stripes" brand has introduced the Beast Pack, featuring four models of the F50 TUNIT.
Quilmes launches promotion to take argentinean fans to the 2026 World Cup
The Argentine beer brand has activated its sponsorship of the major international tournament through the release of limited-edition packaging.
Deftones launches apparel collaboration with Pumas UNAM
Ahead of their show in Mexico City, the iconic nu-metal band has teamed up with the club through their official merchandise.
Mercado Libre brings Franco Colapinto to race in Argentina for the first time
As part of the "Road Show" tour, the driver will become the first Argentine to perform a Formula 1 exhibition in Buenos Aires.
Brazil follows Argentina’s lead with Google as new sponsor
The Canarinha has reached an agreement to utilize Gemini AI, following a similar move made by the Argentine national team less than a month ago.
