Schneider joins AFA

Schneider joins AFA

The world of Sports Marketing in Argentina, yesterday was surprised by one of the most important changes linked to the Argentine Football Association. After several years of bonding, Quilmes and AFA will not continue together and will instead start playing Schneider.

The German beer brand, which arrived in the country in 1906 and is made by the Chilean company CCU, will be the official sponsor of the National Teams, both male and female. Taking a big step in its strategy with football, the company presented the agreement under the slogan "Sale nuevo sponsor".