Adidas launches "Family Reunion", its World Cup campaign

Before the start of the World Cup, the sports brand brings together its entire football family, including Lionel Messi, Karim Benzema and Pedri, among others, to celebrate this very special tournament.

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Givova is the new technical sponsor of Gimnasia y Esgrima La Plata

The Italian sportswear brand signs with the "Wolf" until the end of 2024 and will dress the men's and women's soccer first division teams, reserve, youth divisions, AFA children and men's and women's futsal.

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Budweiser presents the official song of the World Cup with Paulo Londra

The brand and the Argentine singer presented the song "The World is Yours to Take" throughout Latin America, which is part of the official soundtrack of the 2022 FIFA World Cup.

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Globant and Bizarrap team up to take you to the World Cup

The company and the Argentine producer propose to change the lyrics of music session #52, transforming it into a pitch anthem and being able to take two people to the World Cup with the aim of sharing the passion of soccer with the world.

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FIFA announced its partnership with Calm

The number one app for sleep, meditation and relaxation will be the official mindfulness and meditation product of the 2022 FIFA World Cup, 2023 FIFA Women's World Cup and 2023 FIFAe Nations Cup.

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Inter Rapidísimo is the new regional sponsor of the FIFA World Cup Qatar 2022

The logistics company will benefit from advertising on the perimeter fences in the stadiums during the competition. In addition, it is the first Colombian company that will be present at the tournament.

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FIFA announces an agreement with Globant as a worldwide developer of FIFA+ and a partner in several tournaments

The company will use the latest technologies to improve the user experience on the revolutionary digital platform of the body that regulates football worldwide.

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McDonald's begins pre-sale for Big Day

On Friday, November 11, the fast-food chain will carry out a new edition of its most important solidarity day where the proceeds from the sale of hamburgers will be donated to Fundación Sí and Casa Ronald.

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