FIFA announced its partnership with Calm
FIFA announced its collaboration with Calm, the number one app for sleep, meditation and relaxation, which will be the official mindfulness and meditation product of the FIFA World Cup 2022, FIFA Women's World Cup 2023 and the FIFAe Nations Cup. 2023. This collaboration promotes measures to improve mental health and thereby reinforces FIFA's commitment to raising awareness of the symptoms of mental illness.
“Mental and physical health go hand-in-hand in determining a person's well-being, and caring for both must be seen as an integral part of caring for the football family. As a sports community, we must create an environment that is more supportive of mental health and wellbeing. The well-being of footballers in all categories of the sport has always been and will always be FIFA's top priority, as this collaboration demonstrates," said Andrew Massey, director of the Medicine Branch of the body that regulates football in the world. .
“We are proud to partner with FIFA and bring mental wellness resources to the global football community. This is just the beginning of our work together and we are excited to see what this integration of mental health issues in football will bring, for the players, the coaching staff and of course the fans,” he said. Fergal Walker, Vice President of Associations of the American company.