Adidas presented "Al Hilm" the official ball for the final phases of the World Cup
Translated “The Dream” in Arabic, the ball presents a unique graphic design, it will be the official ball for the Semifinals and the Final. In addition, it has the same technology as “AL Rihla”.
Kia presented the "Kialoneta" that will arrive in Buenos Aires to support the Argentine National Team
In addition to being a sponsor of the World Cup, the car brand developed a digital campaign on social networks that invites us to reflect on the inspiration and passion that soccer generates in the country.
Adidas creates a huge work of art with Messi, Hakimi and Pedri
The sports brand created the “Beach Cartel”, an impressive air art work within the 974-beach club, near the stadium with the same name, with the image of the three players to celebrate the world's largest family reunion as The World Cup is.
La Liga and UFC come together to promote their sports among fans around the world
Starting this year, the Spanish first division soccer team and the leading mixed martial arts organization announced their partnership to engage with fans of both sports through social media collaborations, on-site coverage and more.
FIFA Fan Festival hosted more than 1,000,000 fans
To celebrate reaching a large number, the entity that regulates soccer worldwide decided to give away two tickets for the World Cup final on December 18.
Lionel Messi presented his own NFT line with Ethernity
The platform specialized in cryptocurrencies, which has worked with sports such as basketball, American football, among others, made a collection about the Argentine's career in the World Cups.
The World Cup achieves record numbers of television audience
The highest tournament at the national team level continues to attract television viewers from all over the world with record numbers in multiple markets in countries such as Japan, Argentina, the United States, among others.
Pepsi announces Vinicius Jr. as a new ambassador with a new fashion collection
The clothing line is a collaboration with Art Of Football and pays homage to the brand's 2002 football campaign and celebrates the “Thirst For More” mentality.
