Adidas creates a huge work of art with Messi, Hakimi and Pedri
Adidas, together with the artist Nathaniel Alapide, created “Beach Cartel” for ten days that use beach sand to create large murals on the banks and deserts throughout the Middle East. The works of art that are next to one of the stadiums of the World Cup, 974, are from the players Lionel Messi, Pedri González and Achraf Hakimi.
The initiative, in charge of the German sports brand, a signature that sponsors the three players and brings together the most prominent players in the tournament. The objective of making impressions is to celebrate the world's largest family reunion such as a FIFA World Cup.
