Samsung’s New Initiative to Promote Stories of Triumph in Sports

On the occasion of the Paris 2024 Olympic Games, “The Openness Medal” is a campaign that shares the personal stories of triumph and failure of athletes. A completely transparent medal engraved with “Open Always Wins” will be awarded.

 These will be given at the Olympic and Paralympic Games to athletes, coaches, parents, teachers, fans, and those who embody the spirit of perseverance, effort, and transparency.

 The athletes who already have this medal are those who represent the brand’s image, and all shared their stories, including: Sky Brown (skateboarding, UK), Ugo Didier (Paralympic swimming, France), Heung-min Son (football, South Korea), and Yeri Kim (breakdancing, South Korea).

 Let’s remember that Samsung is the official sponsor of the Olympic and Paralympic Games. This initiative will be active until August 11.