Budweiser presented the Leo Messi cans that speak

Budweiser presented the Leo Messi cans that speak

In the run-up to the match against Panama, Budweiser launched this experience in which Messi's design embodied in the cans comes to life, moves his mouth and face, and his voice can be heard making statements and pronouncing phrases that identify him throughout the game. his career. For this, it is necessary to scan the QR present in the two versions of limited edition cans in which the captain of the Selection appears.

“We wanted to be close to Leo on his return home after winning the World Cup with a unique and different proposal for our consumers, being close to them and they close to Messi. And what better than to do it with his words of encouragement and illusion, showing that dreams come true, his and all Argentines', said Agustina Vadori, Budweiser Argentina brand manager. “Budweiser is a brand that encourages you to pursue your dreams and for us Leo continues to be the example of a person who continues to overcome barriers every day to achieve his goals. He represents the values of the brand very well,” he added.


After the game, the company released an image of a can with the number 800, congratulating Messi on reaching that number of goals in his career.