Adidas invites all runners in the world to celebrate running with the Impossible is Nothing campaign 'It only takes you to run'.
Adidas presents the new chapter of the Impossible is Nothing campaign "Running needs nothing but you", and in its Spanish translation "To run you only need you", accompanied by an emotional film that celebrates all types of people who run around the world and who have made the impossible possible.
This season will see the launch of some great new innovations, including the new Ultraboost Light model, which incorporates the innovative Light BOOST material technology, which translates into a BOOST material that is 30% lighter than previous versions.
For Adidas, this new "Impossible is Nothing" campaign celebrates the personal nature of running; athletes run for all sorts of reasons and motivations, and also face different pressures and barriers along the way. The brand reminds runners that the goal is not to meet the expectations of others, but to embrace your personal experience and become part of a community. Because when you run as you are, nothing is impossible.
Each person has a personal relationship with running, and on this occasion, Mo Salah, Peres Jepchirchir, Chris Nikic, Natálie Lehmanová, Natálie Lehmanová, Martinus Evans, Zhèng Nīnàlì, Mariam Farid and Hitomi Niiya, the stars of the video, tell what their relationship with this sport that forms a transcendental part of their lives:
