AFA Adds Two New Regional Sponsors

The Argentine Football Association has announced a partnership with PU Prime, the Canadian online trading fintech, and the banking entity HSBC.

As part of the collaboration, PU Prime will have access to exclusive experiences, including VIP tickets for matches and autographed jerseys from the world champions. These benefits will be available to the company’s clients through contests and competitions.

On the other hand, HSBC has become the first bank to sponsor the Argentine National Team in key Asian markets, such as India and Singapore.

The agreement will allow HSBC to support the national team during its next competitive phase in 2025 and the 2026 World Cup. Additionally, as part of AFA’s strategy in India, which has been in place for five years, the bank will offer exclusive experiences for fans in the region, bringing them closer to the national team and its stars.