Banco Itaú remembers Ayrton Senna on his cards
The Itaú bank relaunched its platinum credit card campaign designed in tribute to the champion of Formula 1, Ayrton Senna. On the twenty-fifth anniversary of the pilot's death, the Brazilian entity once again associated with the institute that bears the name of the runner who is considered one of the best in history.
Previously, Itaú and the Senna Institute launched credit cards with the image of Ayrton. This association allows that the use of this card will help the education projects that the Institute has. The link between the bank and the educational organization takes 23 years and is fundamental in financing the programs developed by the institution throughout Brazil. The presentation of these new cards was made in the event held in homage to the Senna in the famous Interlagos Racetrack, located in San Pablo.
"For us, education is the engine for the transformation of society and an issue that deserves the support of all Brazilians. In more than 20 years, the card has already helped bring quality education to thousands of children and young people. That is one of the ways we find to generate shared value for society and help keep alive the legacy of that idol as Senna is, "said Fernando Amaral, Director of Itaú.
Photo: Courtesy
Source: Maquina do Esporte