La Liga and UFC come together to promote their sports among fans around the world

LaLiga and the UFC today announced a promotional partnership to engage with fans of both sports through social media collaborations, on-site coverage of events, digital content, athlete activations and more. The new association will continue with the collaborations that will include athletes from both sports. Every year, the first division of Spanish soccer and the main mixed martial arts organization will organize at least three activations in Spain with the participation of athletes and clubs to promote the competition, its teams and players.

“Hispanics make up a significant percentage of the population in the United States and are at the heart of the fan bases of both LaLiga North America and the UFC. Our focus will be to find common ground within the LaLiga and UFC communities and provide value-added opportunities to improve fan access and create engaging and relatable content,” said Adrián Segovia, director of content and distribution for the Spanish league.