Gatorade launches its new campaign "Make them sweat"

The Quarter-Finals of the Champions League are here and brands are signing up to launch their campaigns. On this occasion, Gatorade activates its sponsorship with the most important club competition in Europe and with the leading role of two great stars such as Lionel Messi and Gabriel Jesús. "Make Them Sweat" is the name of the campaign that states that "The best athletes are those who train, strive and dedicate the necessary time to make their rivals sweat". The official sports drink of the UEFA Champions League challenges its ambassadors to perspire rival players, coaches, fans, coats of arms and even tattoos.

The 90-second spot was created by Ariel Abramovici and Bruno Acanfora, and directed by Aaron Stoller through Biscuit Filmworks. The campaign also includes several visuals created by the Colombian artist Diego Patiño. "No matter what sport is involved, the best athletes are those who work hard," said Emiliano Di Vincenzo, General Manager of Gatorade.

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