Pepsi announces Vinicius Jr. as a new ambassador with a new fashion collection

Pepsi announces Vinicius Jr. as its new ambassador with a new fashion collection in collaboration with Art of Football as part of the new global campaign "Sed Es Más", which encourages the search for new, exciting and unexpected experiences. The soft drink line turned to the brand to create a collection that showcases its extensive legacy in soccer culture. The result is a throwback collection that pays homage to the iconic Pepsi football kit that first debuted 20 years ago.

“We are delighted to welcome Vini Jr. to the Pepsi team. As one of the most recognizable names in soccer, he is a representative of the new generation of talent in search of fun and unexpected experiences. Pepsi has a long history of partnering with top talent, and Vini Jr.'s obvious passion for everything he does, as well as his love of fashion and sports, make him the perfect person to become our newest ambassador. soccer. We were looking forward to announcing this new partnership along with the launch of the Art of Football collection,” said Gustavo Reyna, Senior Director of Global Marketing for the American company.

“As a Pepsi ambassador, I want to represent a generation that isn't afraid to express themselves and fight for their dreams, whether it's in fashion, soccer or wherever they want to make their mark. I remember seeing Pepsi commercials starring some of my biggest soccer idols growing up. Now I'm here, working with Pepsi to bring this amazing collection of fashion to life. It's great! I can't wait for the world to see this collection and all the exciting experiences Pepsi and I are planning," said the Real Madrid footballer.