The Spanish Soccer Team becomes the first team to have hyper-realistic digital avatars
The fans of “La Roja” will be able to watch a game and feel the company of the team's players thanks to the augmented reality of BeFootball AR Labs. In addition, they will be able to take photos with some of their favorite footballers in their hyper-realistic virtual versions.
Kappa unveiled Fiorentina's new alternate jersey
The new jersey was designed by a fan who won the "Fanskit: design the fourth shirt" contest organized by the Italian club.
Pablo Sarabia will be part of the world's first soccer metaverse
The Paris Saint-Germain striker announces his entry into MetaSoccer, the first soccer manager with blockchain technology. The player joins Ronaldinho, Emiliano Martínez, Daniel Carvajal, among other athletes.
Mike Tyson and Evander Holyfield released “Holy Ears”
The teamed up to launch a line of cannabis-infused edibles. The collaboration comes 25 years after the infamous heavyweight championship showdown, where Tyson was disqualified for biting off a piece of Holyfield's ear.
Hard Rock Cafe and Lionel Messi team up to bring the Champion's Edition around the world
Fans will be able to purchase the new Argentine hamburger at any of the branches. In addition, the restaurant chain launched clothing with images of the player.
Dubai Parks and Resorts will open the first Real Madrid theme park in the world
This new experience will allow families and all soccer fans to enjoy the culture of the Spanish team. The opening is scheduled for the end of 2023.
Nicki Minaj, Maluma and Myriam Fares present “Tukoh Taka”, the first official anthem of the FIFA Fan Festival
The theme combines the voices of three great international music stars, who represent the inclusive nature of football. The artists will inaugurate the event by singing the new song on November 19 prior to the start of the World Cup.
McDonald's renews its agreement with the AFA
The fast-food chain renews its relationship with the entity that regulates football in Argentina as a digital sponsor of the national teams until 2026.
