McDonald's renews its agreement with the AFA

Arcos Dorados, the largest McDonald's franchise in Latin America, reaffirms its commitment to sport by renewing its relationship with the Argentine Football Association as a Digital Sponsor for 4 more years. This association contemplates the sponsorship of all national, male and female teams. The brand will maintain its presence in all of AFA's digital assets and during the term of the agreement the company will take part in various campaigns and activations that involve all the "Albiceleste" teams.

"McDonald's is proud to support the Argentine Football Association and, through them, all the Argentine national teams. Sport is a path to a team life, with values, where we put our body and soul towards a collective goal and we like to think that we are a great team. Being close to sport is also helping people to develop from another place and that is our objective with this alliance”, assured Eduardo Lopardo, general director of the fast-food chain in Argentina.

"We are very happy to renew this strategic alliance with a world-class brand like McDonald's. We have been working together for several years and without a doubt this renewal is clear proof that brands of this level find a solid communication platform in AFA to develop their marketing plans. We will continue working together over the next 4 years to strengthen this important alliance. We thank McDonald's for the trust placed in AFA", said Claudio Tapia, president of the entity that regulates soccer in Argentina.