Digital Ad Expert is the new main sponsor of Racing
Víctor Blanco and Gastón Taratuta, CEO of Aleph, gave a press conference announcing the link, which will put Digital Ad Expert in charge of the Academy's shirt for one year, with the option of another year. The first time that Racing will wear the logo on the chest will be on May 4, when they host Flamengo for the Copa Libertadores.
Digital Ad Expert is the platform that hosts Digital Ad Certificate, a free global online training and certification program in digital marketing on platforms such as Twitter, TikTok, Meta and Spotify, among others. The proposal seeks to train 100,000 people globally and aims at training the human capital required worldwide for the management of guidelines.
“We are proud that an Argentine company with a global presence, which promotes free digital education, has chosen us to spread its brand. That speaks of the relevance of Racing, of the exposure it has and the penetration it achieves, in addition to the great social commitment that distinguishes our club," said Blanco.
“For the first time, a free education course is the sponsor of a football shirt. We seek to popularize in each rung of society the immense opportunity that providing talent-based services means through an industry that breaks records globally,” said Gastón Taratuta.