Adidas launches "Family Reunion", its World Cup campaign

Adidas presents the next chapter in its Impossible is Nothing story alongside its global football family. The brand thus kicks off a month-long campaign through a video family reunion that brings together for the first time Lionel Messi, Karim Benzema, Achraf Hakimi, Son Heung-Min, Jude Bellingham, Pedro 'Pedri' González López, Serge Gnabry and Stormzy.

The production, which reflects the unique essence of the tournament, is soundtracked by the iconic anthem “Live is Life” by the band Opus, and celebrates the joy of football, which unites players and fans from all over the world. Featuring a selection of the world's biggest football stars unexpectedly coming together and showing off their unique excitement and preparations ahead of the cup, the video is inspired by the premise that when football is everything, nothing is impossible.

In addition, the German company will continue to celebrate throughout the international championship with iconic player moments, social media activations and the creation of the “Al Rihla Arena”: an official zone for fans to have the opportunity to watch all matches. live, test your skills on the specially designed pitch, meet your favorite football legends and access a range of content through augmented reality.