Category : Marketing
San Lorenzo to auction match-worn jerseys
El Ciclón has announced an alliance with Suig Legacy, an Argentine sports memorabilia authentication company.
Mercado Libre expands its F1 presence with Checo Pérez
The e-commerce giant has become a personal sponsor of the Mexican driver following his move to the newly debuted Cadillac F1 Team.
Adidas unveils tribute collection for Bob Marley
Celebrating the anniversary of his birth, the brand pays homage to the King of Reggae in collaboration with the Jamaica national football team.
Lay's becomes official sponsor of the Liga Profesional
AFA has reached an agreement with PepsiCo Argentina to bring the snack brand on board for the next three seasons.
Atlético de Madrid launches its own sports marketing agency
Mr. Red will operate by handling the club's internal creative work while also offering services to external brands.
Estadio Monumental to receive a new naming sponsor in 2027
River Plate is set to terminate its current contract with ChangoMâs ahead of schedule as part of a landmark agreement with the global entertainment giant Live Nation.
Boca Juniors adds a new sponsor for 2026
The Xeneize has announced a strategic alliance with Boss Recovery, an Argentine startup specializing in athletic physical recovery.
Julián Álvarez becomes Xiaomi's brand ambassador
"La Araña" (The Spider) has been named the first face of the Chinese tech giant in Argentina.
