Category : Marketing
Kylian Mbappé becomes official ambassador for Dior
The French footballer stars in the new “I’m Ready” collection by the renowned luxury fashion brand.
The 'Messi Effect' remains strong at Paris Saint-Germain
The French club celebrated the Argentine star's birthday with a special detail in their post: his jersey remains available for purchase
Does FIFA implement hydration breaks for advertising purposes?
During the 2025 Club World Cup, matches are paused so players can hydrate, while the official broadcast shows close-ups of bottles with sponsored isotonic drinks.
LeBron James stars in Amazon’s new campaign, “What’s Next?”
The American brand builds the narrative around a question that feels inevitable at this point in his career: What comes after retirement?
Burger King launched creative campaign featuring Ronald Araújo
The Uruguayan defender became the brand's new ambassador, with clever name-related jabs at competitors
Fanatics launched NFL jerseys inspired by soccer
Coinciding with the 2025 Club World Cup, the sports e-commerce platform presents its "Football meets Football" campaign
Adidas launched its first exclusive women's football boots
The F50 SparkFusion model is specifically designed for women's foot anatomy
AFA announced a strategic partnership with Más+ by Messi
The Argentine Football Association held an exclusive event in the United States alongside Lionel Messi’s healthy beverage brand.
