Neymar acquired Pelé's brand rights
His parents' company NR Sports invested $8 million to commercialize "O Rei" merchandise.
The purchase was made from American group Sport 10, which held exclusive rights to Pelé's brand and image since 2010. Brazilian outlet O Globo reports official announcement this month.
Santos FC is expected to negotiate with Neymar's father for co-branded products, licenses, and campaigns featuring Pelé and the club's iconic number 10.
NR Sports manages Neymar's career, marketing projects, and his own image/brand rights.
