Category : Marketing

Red Bull Expands its Market into Asian Football

The energy drink company has acquired Omiya Ardija from Japan, which will be renamed RB Omiya Ardija, becoming the franchise’s first club on the continent.

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San Lorenzo Announces Partnership with Mistral

Through a video on social media, the club revealed that the watch brand is joining as a new sponsor.

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Inter Milan released a sportswear set in collaboration with Nike and an Italian urban clothing brand

The brand is One Block Down, which, in partnership with the American brand and the club, designed this set to celebrate Inter’s Scudetto victory last season, a milestone that earned the club its second star.

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The CONMEBOL Libertadores Ball Will Have a Special Edition for the Final

Introducing the PUMA Cumbre ball, used in all CONMEBOL competitions.

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"Dibu" Martínez Stars in the New Ibu 400 Campaign

The goalkeeper of the Argentina national team took part in an ad for the medication brand with a fun twist on his nickname.

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David Beckham and Adidas released a limited-edition pair of boots

Introducing the “Adidas x David Beckham Limited Edition Originals Predator 24.” These boots were exclusively designed by the English player.

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Pax Assistance Launches Support Network for Athletes

During the Sports Innovation Forum in Buenos Aires, Alexia Keglevich, CEO of the travel assistance company, announced the creation of "Pax Atleta" alongside rugby player Martín Landajo.

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Hisense becomes the official sponsor of the FIFA Club World Cup 2025

The Chinese technology company is the first confirmed sponsor for the competition.

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