Atlético de Madrid launches its own sports marketing agency
Mr. Red will operate by handling the club's internal creative work while also offering services to external brands.
The initiative aims to eliminate operational barriers, ensuring that marketing campaign creativity stems directly from the specific needs and identity of Atleti.
In the launch spot, Mr. Red "competes" against a conventional agency, poking fun at corporate jargon and promising to "make things that people actually want to see."
This marks the first time a football club has launched a business unit designed to work with outside clients. While other clubs produce their own content and campaigns—such as FC Barcelona with Barça Studios—they do not typically serve an external roster.
