Nike and Ronaldo celebrated their 25 years of bonding
With only 17 years, Ronaldo Nazário arrived at the top of world football. Consecrating world champion with Brazil, the young striker surprised his own and others with the inclusion in the team that traveled to the United States. Having played almost 50 games in Cruzeiro since its debut, the inclusion in the 1994 greenmerello team had a lot to do with its performance in the Under-17, where it scored 59 goals in 57 games.
As for Sports Marketing, Ronaldo's numbers caught Nike's attention. Placing the striker as the player with the greatest projection at that time, adding it to his sponsor card, would give the American company the first big bet in this sport.
That is why 1994 was not only an important year in Ronaldo's football life, but it was the beginning of his relationship with Nike. To celebrate this quarter of a century together, the American and Brazilian brands held a private event with the company's employees in Sao Paulo, who enjoyed the player's anecdotes as well as their motivational talks.
“I never imagined everything that would come when I signed that document. It was one of the most important decisions of my career. I just have to thank the love and respect that all those who were with me from the first days of this career ”were some of the words that were made known by Ronaldo in the aforementioned event; where he also received a pair of intervened booties with details of his sports career and a pair of Air Force 1 sneakers with the colors of the famous Mercurial booties.