Chelsea FC announces AI firm as new main sponsor
IFS.ai will feature on the "Blues'" jersey for the remainder of the 2025/26 season.
The Swedish-based company specializes in the application of Industrial AI across various sectors to optimize resources and assist with equipment maintenance.
This marks the third consecutive main sponsor to sign a short-term deal with Chelsea: Infinite Athlete featured during the 2023/24 season, and Damac signed on for a six-match stint in 2025.
This is not the first time an AI company has taken center stage on a football kit; FC Dallas partnered with mavQ in 2022. Meanwhile, in Formula 1, Meta AI became an official partner of the Mercedes-AMG team in late 2025.
