Puma launched Neymar Jr's new boots.

These were created especially for the Brazilian star.

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Adidas introduced the new Sense Inner Life Cups

These were designed internally and externally to better feel the ball.

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Real Madrid has its new Audi

The German brand, sponsor of the Spanish team, gave all the players and Zidane a car to start the year.

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Puma unveils new Palmeiras jerseys

The last champion of the Conmebol Libertadores already has in its possession the new apparel for this new season.

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Beijing 2022 Winter Olympic Games torch unveiled

In the design there is a red and silver ribbon symbolizing the union of fire and ice, light and warmth in reference to winter sports.

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Tennis player Naomi Osaka to invest in women's soccer

The current world No. 3 will be one of the owners of the National Women Soccer League's North Carolina Courage.

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"The Stand(Out)", the action carried out by Cerveza Pilsener

The Ecuadorian brand has managed to bring some fans to cheer on their teams from stands located in buildings.

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City Football Group adds Bolivar as a new "Club Partner"

The group that counts among its ranks Manchester City, New York City, Melbourne City, among others; adds for the first time a club in this category of sponsorship

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