Messi's debut at PSG was the most watched Ligue 1 match in Spain
The revolution that caused the departure of Lionel Messi to PSG had an impact in all parts of the world. After 16 years of seeing him with the Barcelona shirt, last Sunday the beginning of a new era was witnessed, by defending new colors.
That expectation that was generated since his arrival in France, impacted Spanish fans, who followed Messi's debut live and direct on Telecinco and for free through the profile of Ibai Llanos on Twitch. That match between Paris Saint-Germain and Reims was the most watched in the history of Ligue 1 in Iberian lands and it was possible because days before the premiere, Kosmos bought the audiovisual rights for the Spanish country.
This investment by Kosmos had a great impact among fans because in total there were 6,734,000 viewers. On the Ibai Twitch channel there was an average of 343,000 and more than 2 million unique Spanish viewers. Meanwhile, Telecinco achieved an average of 2,214,000 and a share of 18.6%.
It should be remembered that Kosmos is a company that has Gerard Piqué as one of its CEO and that has been making investments in the world of sports, from the restructuring of the Davis Cup to the purchase of audiovisual rights in the CONMEBOL Copa América.