Novak Djokovic unveils new Lacoste outfit for Australian Open

With his charisma and sporting level he has won not only the hearts of millions of fans around the world but also the interest of the main sports brands. In 2018, Novak Djokovic lived ups and downs for his injuries but had a change that meant the return to the front pages of sports marketing. Lacoste became the new technical sponsor of the Serbian and together with the crocodile, he would once again win the top spot in the ATP ranking. A few hours after starting the Australian Open, the French brand made official a new tennis uniform to face the first Grand Slam of the year.

According to the brand, the two uniforms made have as their main feature a mixture of elegance and performance. The pieces were produced to give freedom of movement, with light and ventilated materials, as well as ergonomic and modern cuts. The colors chosen were white and royal blue. For men, the proposal of uniforms is technical and modern, and tries to ensure maximum comfort when playing. In terms of design, the blue color predominates in the shirt with diagonal lines textured and shaded in white, while in the second shirt the color combination is reversed.