Mediapro seeks to keep the naming right of Camp Nou

Barcelona has become one of the most powerful clubs in the world. From the hand of Lionel Messi and the project "La Masia", the Barca colors are recognized anywhere in the world.

This exhibition makes it a highly desired club for brands. From sponsorship in your shirt to regional sponsors, being able to connect with the Catalans ensures the company a very prominent presence.

But one of the most desired and not yet activated categories is the “naming right” of the Camp Nou. According to Jaume Roures, Managing Director of Mediapro, the Spanish audiovisual Group has made an offer of 300 million euros to the club for this sponsorship. The revelation was made by the manager to the medium "You Say" of Rac 1, where he also announced that he has not yet received an answer.

“We want to know what will happen with this offer. If they have several to choose from or if they plan to present a plan under which someone will give them more money. Some time ago we negotiated to offer 200 million, but Barcelona asked to anticipate all the money, something that nobody will ever do. logically, in a club ”Roures mentions in the interview.

The agreement that Mediapro seeks would be for the next twenty years. By acquiring rights, both from the Camp Npu and the team, the Spanish Group increased the initial offer but in installments and not as Barcelona intended, in a single amount.