Kelme presented the new Columbus titular shirt

Social networks have become the most direct, economical and innovative vehicle to communicate the different initiatives of sports brands. From advertising campaigns that we previously saw only on television, announcements of ambassadors and of course, presentation of new clothing, have been the engines of these companies. On this occasion, Kelme Argentina presents its first design of the starting shirt of Colón de Santa Fe. Unlike any other company, the Spanish brand presented the alternative coat last week (it had to face Argentinos Juniors by South American cup) and then the headline.

“Those colors that renew us forever the illusion of the first title, because a shirt means nothing, unless it has meant everything to those who have worn it. ”Says the announcer of the emotional video made by the brand to officially start a three-year technical sponsorship alliance.

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