Xavi Hernandez surprises the most solo fan of the UEFA Champions League
The legendary midfielder starred in a unique Heineken activation during the final in Budapest.
McDonald's ignites World Cup fever with a special global release
The fast-food giant has activated its World Cup sponsorship by launching promotional meals featuring collectible player cups.
Adidas unveils its boot lineup for the 2026 World Cup
The "Road to Glory" pack features fresh colorways for the brand's three iconic silos: F50, Predator, and Copa.
Brahma promises free beer if Brazil wins the World Cup
The brand has taken its "Tá Liberado Acreditar" (It's Allowed to Believe) campaign to the next level, featuring Ronaldo Nazário as the headline star.
David Luiz puts the finishing touch on Mastercard's activation in Budapest
The historic Brazilian defender took part in the final Priceless event hosted by the company in the Hungarian capital.
Javier Zanetti features in Gatorade's activation in Budapest
Ahead of the UEFA Champions League final, the historic Argentine full-back took part in a football clinic alongside the finalists of the "Gatorade 5v5" tournament.
Adidas dominates among Argentina's national team squad
The three-stripes brand holds sponsorship deals with 17 of the 26 players called up by Scaloni for the 2026 World Cup.
Roberto Carlos and Gilberto Silva surprise Mastercard guests in Budapest
The Brazilian icons shared a Priceless dinner in the build-up to another UEFA Champions League final.
