Adidas arrives at F1 with Mercedes AMG Petronas
The German multinational will be the new official apparel supplier for the team in Formula 1, replacing Puma, which was the technical sponsor for 13 years.
Crystal Palace has become the first football club in the world to offer technology for visually impaired fans.
The English team, in collaboration with Give Vision, designed a private 5G network in the stadium that allows fans to sit in the stands and stream live images of the match without missing out on the matchday experience.
Puma unveils Portugal’s new national team jersey
After 27 years of partnership with Nike, the German brand has presented, for the first time in history, the kits that the team will wear in 2025.
Babolat and Lamborghini joined forces to launch an exclusive padel racket
The French brand, in collaboration with the Italian automaker, designed a limited edition of just 50 units priced at approximately 5,000 euros.
Adidas relaunched a historic Newcastle jersey
To celebrate the 30th anniversary of its first partnership with the club, the German multinational has reproduced the kit from the 1995-1997 season.
Le Coq Sportif has become the official technical sponsor of Rosario Central
The brand’s new apparel for the club will be officially unveiled during the week leading up to the start of the Torneo Apertura.
Lewis Hamilton will have to drop one of his main sponsors
After confirming his move to Ferrari, the F1 multi-champion will end his contract with Monster Energy due to the team’s exclusivity agreement with the Celsius drink brand.
A NBA Star Signed a Lifetime Deal with Adidas
After winning the NBA Emirates Cup, Damian Lillard accepted a lifetime contract extension with the German brand, becoming the fourth active player in the league to secure such an agreement.
