Puma allows fans to design new Olympique de Marseille jersey
Through the AI Creator program, the brand launched a contest to create the French club's third kit for the 2027/28 season.
Participants will use artificial intelligence to conceptualize the jersey's design. The ten best entries will be shortlisted for a public vote to determine the kit the team will officially wear next year.
This is the second edition of the Puma AI Creator contest. The first featured Manchester City's third kit for the 2026/27 season. Additionally, the English team's goalkeepers previously used the tool to design their own limited-edition kit, which became the first AI-created uniform to be worn in professional football history.
