Renault Argentina bets on Franco Colapinto's bootleg products
The brand launched "The Originals Fake Collection" - a platform letting fans create unofficial merchandise for free.
This unprecedented motorsport campaign builds on the Argentine driver's 2024 comments encouraging fans to "not go broke" buying official F1 products.
The collection provides free high-res illustrations, photos, logos and designs for creating custom t-shirts, mugs, stickers and other merchandise.
Colapinto became Renault Argentina's brand ambassador in May 2025, promoting Esprit Alpine models. The French company owns BWT Alpine F1 where the Argentine driver races.
