Adidas throws an exclusive ball for FIFA 20
For the first time, the German brand creates a unique ball model for game users in the FIFA Ultimate Team package
Pepsi becomes a regional sponsor of LaLiga in Guatemala
The beverage brand signs an agreement with the Spanish contest to have a presence in the Guatemalan country until the 2021/2022 season
LaLiga and Movistar started their business relationship
The Spanish contest and the Iberian company, presented in society their link for the next three seasons. They also announced the activation “Movistar LaLiga Area”
“Renaissance Collection”, the new Puma line for Italy
The German brand surprised with the presentation of its new collection for the Italian team, inspired by the art of Renaissance and beating the 2020 Eurocup
Nike relaunches the Total 90 ball for the Premier League
The clothing brand presented the ball that the English league will use during the European winter, which is inspired by the 2004/05 season version
Wanda acquired the Diamond League name rights for ten years
The Chinese company reached an agreement with the International Athletics Federation to sponsor the world circuit from 2020
Nike and LeBron James launch a limited edition of the Air Force 1
The American brand and the basketball player were linked to start a campaign where consumers can intervene the shoes as they wish
Adidas and Reebok join forces to design a shoe
The Instapump Fury Boost model will combine the technology of the German multinational with the design of the American