Toyota becomes the global sponsor of AS Roma
Starting this season, the car brand will accompany the Italian club where it will appear on the training kits for both the men's and women's teams.
San Lorenzo will have its own NFT line
The Argentine club signed an agreement with Shirtum and will become the first in its country to launch a digital collection of its rich history.
EA Sports will be the new sponsor of LaLiga
The video game company will work together with the First Division of Spanish soccer after this season when the relationship with Banco Santander ends.
Team Viewer will not renew contract with Manchester United.
The German company, which is the main sponsor of the English club, announced that it will not renew its sponsorship when it ends in 2026 due to a marketing strategy.
DIRECTV launches a reality show to go to Qatar
The cable provider will seek to find a young talent from Argentina, Chile, Colombia, Ecuador, Peru and Uruguay to fulfill their dream of traveling to the World Cup and covering it together with the DIRECTV Sports journalistic team.
Adidas Running will be present at the Buenos Aires Half Marathon
It will be the sports sponsor of the event that will take place on August 21 and to celebrate it they presented the new ADIZERO PRO 3. This footwear will be used by all the participants in the competition.
The Argentine Basketball Confederation presented its new shirts
The Argentine Basketball Confederation exhibited the new jerseys that will be used by the men's and women's teams, both youth, seniors and 3x3.
Philadelphia 76ers to build a new stadium
The basketball team will have a new court which will be located in the state of Pennsylvania and will cost more than 1,300 million dollars.
