Puma looks for the “Anti-Influencers”
Last month, Puma landed in the world of social networks in Argentina with an official Instagram profile. Seeking to spread the campaigns, both national and international with ambassadors and teams, the German brand wishes to impose itself on this platform by generating its own content.
With more than 50 thousand followers, Puma decided to launch a peculiar action to activate his account looking for the “Anti-Influencers”. Calling users to eradicate in Argentina, the German brand wants to find new faces; Talents and profiles not yet discovered.
To participate, Puma had very basic conditions, since those interested should only follow the brand profile; mention three friends and upload their content by throwing at it. The winners will be chosen by company ambassadors and cultural personalities, and the prize will be to receive monthly products for a season so that they can generate novel posts.
“There is no minimum requirement of followers because we do not want to deprive ourselves of discovering even the most emergent. Nor is there an age limit because we don't believe there is an age for talent or for innovative thinking. We seek to surprise ourselves, see what people do, listen and read what they think, discover new trends throughout the country. ”, Mentions Lucía Abelleira, PR Specialist of PUMA Argentina.
