Adidas unveiled the new UEFA Champions League and Women's Champions League match balls
Inspired by zodiac signs and the northern lights respectively, they'll be used during the 2025-26 season's first phase
Estudiantes de La Plata and Ruge unveiled a new special jersey
The kit celebrates the 120th anniversary of "El Pincha"
Starbucks opened a store at Santiago Bernabéu Stadium
This marks their first football stadium location and largest Spanish branch of the coffee chain
Lacoste changed its logo in a special collection dedicated to Novak Djokovic
The brand’s iconic crocodile was replaced by a goat, paying tribute to the Serbian tennis player considered the greatest of all time (GOAT).
Argentinos Juniors announced a partnership to auction game-worn jerseys
SUIG Legacy became the technological partner of "El Bicho"
Swansea City's new kit forced another club to change theirs
Fourth-tier English club Ebbsfleet United modified their design due to similarities in colors and pattern
Temperley launched a contest for brands to become club sponsors for free
The “Gasolero” introduced “Temperley Believes in You”, a campaign that will allow a business or venture to become the team’s official sponsor for one match.
Olympic Games to allow stadium naming sponsors for the first time
The International Olympic Committee implemented this measure for LA 2028, with two venues already confirmed with commercial names.
