MLS and TikTok Present the “Messi Cam”
Through an agreement between the short video platform and the league, the debut of the Argentine star in the MLS playoffs will be broadcast with a camera focused on him for the full 90 minutes.
Lionel Messi and Bad Bunny merge in a special Adidas collection
The collection features a line of Gazelle sneakers and F50 boots, both customized in the style of each one of them.
Nike unveiled its last winter ball for the Premier League
It’s the Flight ball, redesigned with a new range of colors for better visibility.
Emirates Unveils Plane with Exterior Design Dedicated to the NBA
To celebrate the 2024-25 season, the airline has customized its fleet as part of its collaboration with the basketball league, coinciding with the launch of the Emirates NBA Cup, a new sponsored competition.
Cristiano Ronaldo launched a personalized line of watches in collaboration with Jacob & Co
The models are called “Flight of CR7” and “Heart of CR7.” Each one features a design based on a significant moment in the history of the “Bicho.”
Spotify Activates Its Sponsorship with FC Barcelona with a New Special Jersey
Coldplay's logo will take the place of the main sponsor for El Clásico against Real Madrid on Saturday, October 26.
Adidas has launched an exclusive edition of custom boots for Jude Bellingham
Designed on the Predator 24 silo, the “Belligold” boots were created in collaboration with the English player himself.
FIFA Announces Partnership with Lenovo
The Chinese company has become the official technology partner for the 2026 World Cup and the 2027 Women's World Cup.
